Cosmoprof Asia celebrates its 25th anniversary with a combination of digital and physical experiences aiming at creating unmissable business opportunities.

Cosmoprof Asia has long been a vital industry benchmark for stakeholders around the world interested in developments in the region, especially the trends emerging from China, Japan, Korea, and Taiwan. As the birthplace of the K-Beauty phenomenon, as well as the more recent J-Beauty and C-Beauty trends, Asia-Pacific has become synonymous with high performing, innovative solutions for beauty, cosmetics and skincare, with ingredients and devices that have conquered all the world’s main world markets.

While initially the pandemic caused a significant hiatus, with supply chains unable to meet the orders of international brands for many months, Asia-Pacific was the first region to restart, and even in recent months has been driving the rebirth of the sector.